{"id":396,"date":"2023-11-14T16:17:13","date_gmt":"2023-11-14T15:17:13","guid":{"rendered":"https:\/\/agrocaravanesolidaire.fr\/?p=396"},"modified":"2023-11-24T21:05:23","modified_gmt":"2023-11-24T20:05:23","slug":"augmentez-votre-presence-sur-les-reseaux-sociaux-avec-la-methode-pepsi","status":"publish","type":"post","link":"https:\/\/agrocaravanesolidaire.fr\/index.php\/2023\/11\/14\/augmentez-votre-presence-sur-les-reseaux-sociaux-avec-la-methode-pepsi\/","title":{"rendered":"Agriculteurs, adoptez le social selling !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"396\" class=\"elementor elementor-396\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4898894 e-flex e-con-boxed e-con e-parent\" data-id=\"4898894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4131113 e-flex e-con-boxed e-con e-child\" data-id=\"4131113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa3f56e e-con-full e-flex e-con e-child\" data-id=\"aa3f56e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0765405 elementor-widget elementor-widget-image\" data-id=\"0765405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/10\/haut-parleur_rvb_web-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-138\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaf84c8 e-con-full e-flex e-con e-child\" data-id=\"eaf84c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db19b1d elementor-widget elementor-widget-heading\" data-id=\"db19b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Agriculteurs, adoptez le social selling !<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a65a68a e-con-full e-flex e-con e-child\" data-id=\"a65a68a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99313b5 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"99313b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/10\/haut-parleur_rvb_web-e1698167648628-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-137\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-165d15b e-flex e-con-boxed e-con e-parent\" data-id=\"165d15b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96852a9 elementor-widget elementor-widget-heading\" data-id=\"96852a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Le social selling c'est quoi ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f92a98 elementor-widget elementor-widget-image\" data-id=\"3f92a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/11\/join-groups-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-512\" alt=\"\" srcset=\"https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/11\/join-groups-768x512.jpg 768w, https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/11\/join-groups-300x200.jpg 300w, https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/11\/join-groups-1024x683.jpg 1024w, https:\/\/agrocaravanesolidaire.fr\/wp-content\/uploads\/2023\/11\/join-groups.jpg 1510w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-311930a9 e-flex e-con-boxed e-con e-parent\" data-id=\"311930a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b43eb18 elementor-widget elementor-widget-text-editor\" data-id=\"b43eb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h5>Tout simplement, le social selling est une d\u00e9marche qui consiste \u00e0 <strong>utiliser les r\u00e9seaux sociaux dans la recherche de nouveaux clients<\/strong>.<\/h5>\n<h5><\/h5>\n<h5>L&rsquo;agriculture moderne \u00e9volue rapidement, et les agriculteurs ne peuvent plus se permettre de rester en marge de la r\u00e9volution num\u00e9rique. Dans un monde de plus en plus connect\u00e9, il est essentiel pour les agriculteurs de d\u00e9velopper leur pr\u00e9sence en ligne afin de rester comp\u00e9titifs et de prosp\u00e9rer dans leur secteur.<\/h5>\n<h5><\/h5>\n<h5>Une <strong>m\u00e9thode efficace<\/strong> pour y parvenir, propos\u00e9e par Sophie Atia, est la m\u00e9thode <strong>P.E.P.S.I<\/strong>, qui se compose de <strong>cinq<\/strong> \u00e9tapes cl\u00e9s :<\/h5>\n<h5><\/h5>\n<ul>\n<li>\n<h5><strong>Cr\u00e9er un profil<\/strong> qui aura pour but de s\u00e9duire les contacts.<\/h5>\n<\/li>\n<li>\n<h5><strong>\u00c9tendre son r\u00e9seau<\/strong>, cette \u00e9tape consiste \u00e0 d\u00e9velopper son r\u00e9seau de contacts en invitant ses clients, des prospects ainsi que des partenaires professionnels<strong>.<\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong>Publier du contenu pertinent<\/strong> permettra de proposer des informations pertinentes qui pourraient int\u00e9resser les contacts, tel que poster des tutos sur la confection de fromages, de beurres ou des photos de vos exploitations.<\/h5>\n<\/li>\n<li>\n<h5><strong>Stimuler <\/strong>l&rsquo;engagement de son r\u00e9seau en restant actif, en r\u00e9pondant aux commentaires.<\/h5>\n<\/li>\n<li>\n<h5>Enfin <strong>utiliser des indicateurs<\/strong> pour mesurer ses performances. (Le nombre de likes, de commentaires, de contacts&#8230;)<\/h5>\n<\/li>\n<\/ul>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5>Dans cet article, nous allons explorer comment les agriculteurs peuvent b\u00e9n\u00e9ficier de l&rsquo;application de cette m\u00e9thode.<\/h5>\n<h5><\/h5>\n<h5>\u00a0<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712c83b elementor-widget elementor-widget-heading\" data-id=\"712c83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel int\u00e9r\u00eat d'utiliser le social selling ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be73fd elementor-widget elementor-widget-text-editor\" data-id=\"7be73fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>En conclusion, <strong>la m\u00e9thode P.E.P.S.I.<\/strong> offre une approche structur\u00e9e pour les agriculteurs qui cherchent \u00e0 maximiser leur pr\u00e9sence en ligne et ainsi leur permettre d&rsquo;atteindre leur objectifs de ventes. En suivant ces cinq \u00e9tapes, vous pouvez non seulement renforcer votre cr\u00e9dibilit\u00e9 dans le secteur agricole, mais aussi \u00e9tablir des relations solides, partager votre expertise et, finalement, prosp\u00e9rer dans l&rsquo;agriculture moderne et respectueuse de l&rsquo;environnement.<\/h5>\n<h5>N&rsquo;oubliez pas que la constance est la cl\u00e9 du succ\u00e8s sur les m\u00e9dias sociaux, alors continuez \u00e0 appliquer la m\u00e9thode P.E.P.S.I. pour voir des r\u00e9sultats durables dans votre activit\u00e9 agricole sur Internet.<\/h5>\n<h5>Voici une vid\u00e9o afin de vous aider \u00e0 mieux comprendre le sujet :<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6014469 e-flex e-con-boxed e-con e-parent\" data-id=\"6014469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6560686 elementor-widget elementor-widget-video\" data-id=\"6560686\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=DJ33UxRZyAk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agriculteurs, adoptez le social selling ! Le social selling c&rsquo;est quoi ? Tout simplement, le social selling est une d\u00e9marche qui consiste \u00e0 utiliser les r\u00e9seaux sociaux dans la recherche de nouveaux clients. L&rsquo;agriculture moderne \u00e9volue rapidement, et les agriculteurs ne peuvent plus se permettre de rester en marge de la r\u00e9volution num\u00e9rique. Dans un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-396","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":26,"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/posts\/396\/revisions\/1333"}],"wp:attachment":[{"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrocaravanesolidaire.fr\/index.php\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}